St Joseph’s Cathedral, in Manchester, holds an annual fundraiser called the Big Band Bash. It’s a consistently wonderful event with a fantastic theme that changes every year. The theme changes, but the format of the event stays the same: dinner, dancing, auction/raffle.

When we first started talking to the committee organizing the event they were having difficulties being able to afford to have a poster designed and website developed every year, and they were finding the posters were not as effective as the website and other marketing.  So we developed a tactic to streamline the development process and provide the creative approach to match their fantastic theme every year.

It actually wasn’t too difficult and this past summer we executed it for the first time.

See- it went like this: the committee informed us of the theme “Fly me to the moon”, a reflection on the golden age of flying. We took that theme and ran with few rounds of poster design. This same poster design could be used for the program, advertisements and social media images. Once the poster was approved we took elements of the poster and created a consistent theme for WordPress. We then created an archive for their past events and pages for their new event and then we were done. After the event we will put a placeholder page up for next year, place the current year’s pages in the archive and wait for the new theme so we can start the design process again.

The result is a spectacularly designed website and poster consistent with the theme, and an approach that means minimal development for future events.

The event is coming up very quickly- but don’t worry you can still get tickets. Just visit http://www.stjoesbigbandbash.org/